Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has more than 430 restaurants in 27 states, Bahrain, Kuwait, Lebanon, UAE and Saudi Arabia, with multiple new restaurants under construction. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s Vision is to have restaurants all over the world and be the brand for quality chicken finger meals, a great crew, cool culture and active community involvement.
Raising Cane’s Chicken Fingers® is seeking a hands-on, Restaurant focused, Vice President of Brand Marketing to be based in the Plano Restaurant Support Office. As we strive to achieve Raising Cane’s Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence and identity through great teamwork! In addition our Crew, Customers and Communities are critical to our success! Our commitment and dedication to Restaurant support is a competitive advantage!
The Raising Cane’s brand is brought to life through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media and Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid and non-pad partnerships with “non-profit” organizations).
Position / Role Description
The Vice President of Brand Marketing will lead the development of marketing strategies and plans to support consistent business growth and enhance brand equity and awareness on a national and local scale. This position’s role is to combine the attitudes and interests of consumers to enable creative and other teams to produce marketing ideas that address defined business problems. A key challenge is to develop innovative ways to reach consumers.
Required Core Competencies
Principal Responsibilities & Duties
Brand Innovation & Execution
Position / Role Requirements
Qualifications, Experience & Education