Restaurant Marketing is the implementation of the Raising Cane's brand and Marketing Strategy. At Cane's, Restaurant Marketing is executed through localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with "for profit" organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with "non-profit" organizations).
The Restaurant Marketing Coordinator (RMC) will support the execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The RMC will be responsible to for supporting the Marketing Advisors and Operators in planning and executing grass root marketing initiatives and measuring effectiveness.
Build Brand Awareness and Drive Traffic
Education (or equivalent experience)
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.