• Assistant Brand Manager

    Job Locations US-TX-Plano
    Requisition ID
    Department (Portal Searching)
    Location : Address
    6800 Bishop Rd
    Location : City
    Location : State/Province
    Location : Postal Code
  • Overview

    Restaurants will always be the center of our business. As part of the Raising Cane’s Brand Marketing team our role is to support the Restaurants as we strive to achieve Raising Cane’s Vision. We do this through supporting national campaigns, regional and local programs, local Restaurant Marketing and special projects that support the brand and Restaurants.


    The primary role of the Assistant Brand Manager position is supporting our Restaurants and Business Unit Teams through Restaurant Marketing related initiatives. Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations). Our commitment & dedication to Restaurant support is a competitive advantage!


    Additionally, the ABM will aid in the development of system wide campaigns and programs that support the Brand and Restaurants. This includes the development of campaign and program recommendations that align with Raising Cane’s vision, the deployment and post analysis of all executed campaigns and programs.


    Primary Responsibilities – Support the System

    • Assist with the development and ongoing updates to projects and programs supporting Restaurant Marketing.
    • Development of Campaigns & Program -  System Wide & Regional
      • Collaborate with internal partners to develop recommendations and launch plans, including but not limited to:
      • Finance to develop campaign/program goals and plans, forecast campaign materials quantities and understand results of executed campaigns/programs.
      • Ops Services (Restaurant Excellence) in the development of campaigns/program plans, deployment and communications.
      • Creative Services Department to develop creative materials to support campaigns/programs and other projects.
      • Purchasing on sourcing and deployment of paper goods that support campaigns/programs.
      • Media Planning Team to develop media support plans for campaigns/programs.
      • Restaurant Marketing Team in the development, deployment and post analysis of campaigns, programs and other projects.
    • Assist in managing external partners, such as creative & media agencies and vendor partners as necessary.
    • Provide comprehensive analysis of performance of campaigns and programs

    Project Management and Execution

    • Manage projects from planning stage to execution and post-mortem assessment in order to achieve brand objectives and goals. Including timeline development, meeting planning & scheduling, and developing alignment presentations.
    • Support development of creative briefs that give focused direction to Creative Services Team/agencies to develop world class programs that build equity and deliver results.
    • Support projects by developing strategies, POP execution, communication priorities (internal/external), and innovation.

    Timeline Management

    • Responsible for developing and maintaining production timelines for all projects, ensuring projects adhere to the timeline and any adjustments are communicated to the appropriate team members.

    Secondary Responsibilities – Support Restaurants

    Provides support to the Restaurant Marketing Team

    • Partner with Restaurant Marketing Team to assist with the development of regional and area projects and events.
    • Work with Media Team and Restaurant Marketing Team to optimize local media plans
    • Support Restaurant Marketing Team on request as needed.

     Tertiary Responsibilities – Support Division

    • Assist with the preparation and presentation of materials for department and company meetings and internal communications.
    • Assist Marketing team with the management of communication within Division.
    • Assist Marketing team with the management of presentation calendars.
    • Assist Brand Manager on projects as needed.



    • 4+ years’ experience in restaurant, food, or beverage industry, retail, or packaged goods as it relates to Brand Marketing.
    • Familiarity with brand development planning, innovation and creative ideation processes
    • Experience with sales and data analysis
    • Experience with website and digital platforms
    • Motivated by intellectual challenges and has a natural curiosity
    • Ability to navigate and perform in ambiguous circumstances
    • Experience managing diverse cross-functional team

    Core Competencies

    • Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)
    • Restaurant support focused!                                                                                       
    • Sales driven & profit smart.
    • Exercises good judgment & decision making.
    • Internally motivated & trustworthy.
    • Problem solver, analytical, detailed & process oriented.
    • Self-starter, organized and able to manage multiple priorities (project management).
    • Excellent interpersonal & communication skills.
    • Ability to establish goals and convert plans into action.
    • Data-driven and results oriented.
    • Strong analytics skills and proficient in excel.


    • Bachelor’s Degree required
    • MBA preferred not required

    Additional Requirements

    The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.

    • Aligns with Cane’s culture
    • Takes initiative, Ability to set goals and convert plans into action, Entrepreneurial
    • Has excellent interpersonal, written and communication skills
    • Organized and able to manage multiple priorities
    • Able to inspire, motivate and lead project teams to achieve outstanding results
    • History of demonstrated success in the brand strategy and innovation development
    • Positive energy to effectively represent brand internally and externally
    • Strong analytical, decision making, influence, and communication skills
    • Ability to work independently and complete projects within required timeframes.
    • Must be self-driven, not deadline driven
    • Ability to recognize problems and problem solve
    • Flexibility and capability to deal with constant change


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