Restaurants will always be the center of our business. As part of the Raising Cane’s Brand Marketing team our role is to support the Restaurants as we strive to achieve Raising Cane’s Vision. We do this through supporting national campaigns, regional and local programs, local Restaurant Marketing and special projects that support the brand and Restaurants.
The primary role of the Assistant Brand Manager position is supporting our Restaurants and Business Unit Teams through Restaurant Marketing related initiatives. Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations). Our commitment & dedication to Restaurant support is a competitive advantage!
Additionally, the ABM will aid in the development of system wide campaigns and programs that support the Brand and Restaurants. This includes the development of campaign and program recommendations that align with Raising Cane’s vision, the deployment and post analysis of all executed campaigns and programs.
Primary Responsibilities – Support the System
Project Management and Execution
Secondary Responsibilities – Support Restaurants
Provides support to the Restaurant Marketing Team
Tertiary Responsibilities – Support Division
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.